Melanin Source Web Project

  • Date:03.1.2019
  • Client:Melanin Source
  • Categories:Archive, Branding, Design, Web
  • Tags:branding, cms, web

The goal was to create a corporate brand and an online member portal as well as a marketing website for Melanin Source, a directory for Black Business.

Website: Archived 2019-2022


In conversation with the client and using relevant research we chose the West African Adinkra symbol Boafa, which means “Willing Helper”. An earthy colour palette was chosen and a modern, dimensional logo was created.

Using the WordPress CMS, powered by a WooCommerce back end, HyperGraphik Design created a seamless and stable website complete with a member marketplace, booking functionality, a directory and a password protected members area that has a payment gateway.

  • Branding
  • Web Design
  • UX & UI
  • Web production/development


  • WordPress CMS
  • Photoshop
  • Illustrator
  • Figma
  • PHP